• European Master's in Management and Business Strategy

• The European Master’s in Management and Business Strategy covers various areas such as human resources, B2B marketing, and the international business environment, applicable to companies of different sizes.
• The program trains learners to analyze the strategic context of a company to better understand the changes brought about by globalization. This analysis enables them to identify opportunities, risks, internal strengths and weaknesses, and to align a business strategy adapted to the company’s key objectives.
• Program Objectives
• . Communicate effectively within the company and develop external communication
• . Use commercial management tools
• . Create business plans
• . Master strategic decision-making techniques
• . Develop and grow a company’s activity
• . Acquire multidisciplinary know-how across the company’s functional economic areas
• . Implement internal organization and control tools
• . Design marketing, commercial, and HR strategies
• . Analyze the company’s managerial environment
• . Apply operational and control models
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• Duration of the program:
• 2 years (20 months)
• Accreditation:
• Diploma accredited by the European Federation of Schools (FEDE)
• International recognition, signed and sent from Geneva (Switzerland)
• Also recognized by the National Federation of the Hospitality Industry (FNIH) Morocco
• Admission requirements:
• Minimum level required:
• Bachelor's degree or equivalent diploma
• Or at least 4 years of professional experience after high school
• Exam sessions:
• June
• October
• January
• Class schedule:
• Evening classes: from 7:00 PM to 9:00 PM (Monday to Thursday)
• Weekend classes: available as an option
• Provided materials:
• Documentation, corrected case studies, and past exams provided by the school
• Required documents:
• 2 copies of the Bachelor’s degree or equivalent
• 2 copies of the National ID card (CIN)
• 2 photos
• Signed registration form (available at the institute's administration)